Privacy Policy

Last updated: December 18, 2024

Last reviewed: December 18, 2024

Welcome to our website (the “Website”), which is operated by HP Hood LLC (“Hood”, “company”, “we”, “our” or “us”). This policy (the “Privacy Policy”) describes the personal information we may collect when you visit our Website or use another service that includes an authorized link or reference to this Privacy Policy (collectively, “Services”).

For example, this Privacy Policy applies to information we collect:

• Via this Website and our digital advertisements, and by email, forms, text and other electronic messages between you and us; and
• When you view or participate in consumer promotions we offer, including sweepstakes and contests, where we have included an authorized link or reference to this Privacy Policy in the official rules.

This Privacy Policy does not apply in the employment or job application context.

If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Privacy Policy for more information about our practices.

This Privacy Policy does not apply to information collected by any third party from social media platforms on which we maintain our social media pages. We do not control and are not responsible for the privacy policies and practices of such social media platforms. As a result, we recommend that you carefully review any applicable privacy policies of social media platforms, as they may differ from our own.

Likewise, the Services may, from time to time, contain links to websites owned and operated by third parties (“Third Party Sites”). This Privacy Policy does not apply to information collected by any third party on such Third Party Sites, and we are not responsible for the privacy policies or practices on Third Party Sites. We encourage you to review the privacy policies of such Third Party Sites so that you understand how those websites collect, use, and share your information.

1. Information We Collect About You and How We Collect It

We collect information, including personal information, in several ways:

Information you provide us directly – You may provide us with information when you fill out forms, send us emails, send us texts or other electronic messages, report problems on our Website, enter promotions, sign up to join our marketing list, call us, submit complaints to us, or otherwise provide information to us. This information may include, for example:

• Contact information and identifiers, such as first and last name, address, telephone number, email address, and other contact information you choose to provide us as part of the Services;
• Demographic information, such as your age (e.g., when provided in connection with your participation in a contest, sweepstakes, or other promotion);
• Commercial information, such as transaction and/or purchase information (e.g., when you report a product-related concern to us) and your agreement to participate in a contest, sweepstakes, or other promotion;
• Audio, electronic, visual, similar information, such as photographs or videos you choose to submit to us, and call recordings made when you call customer support;
• Inferences drawn from any of the above information to reflect your preferences and characteristics; and/or
• Other information you provide us, including comments and questions that you submit to us (e.g., using our Website’s “Contact Us” page).

Information we collect automatically – Our service providers and we may collect internet and other electronic activity information and other personal information automatically when you use our Services or interact with our emails or digital advertisements through the use of automatic data collection technologies including cookies, web beacons (also known as pixels), and other technologies. Cookies are small files typically placed on the hard drive of your computer. Web beacons are small electronic files that may be contained in our Website pages, digital advertisements, and emails.

The information we collect automatically may include:

• Online identifiers, such as your unique device identifier or MAC address;
• Your browser or device type and operating system;
• Your approximate geographic location;
• Internet domain through which you access the Internet (e.g., yourServiceProvider.com if you use a commercial Internet service provider);
• Your Internet Protocol (IP) address, from which we may derive your approximate geographic location;
• Information about your interactions with our Services or our digital advertisements (e.g., the web pages or digital advertisements you view, links you click, date and time of your access, sites you visited before and after visiting our Website); and/or
• Information about your interactions with our emails (e.g., whether you opened or forwarded an email we sent to you or clicked on a link contained in any such email).

We may combine the information that we collect automatically with information that we collect from other sources or that you provide to us.

2. How We Use Your Information

We may use your information:

• To respond to your inquiries, fulfill your requests, and provide you with customer service.
• To send administrative information to you, such as changes to our terms, conditions, and policies.
• To send you marketing communications and targeted advertising that we believe may be of interest to you.
• To personalize your experience on our Services by presenting products and offers tailored to you, and to facilitate social sharing and social sign-on functionality.
• To allow you to participate in interactive features and sweepstakes, contests, and similar promotions.
• For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products or services, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns, operating and expanding our business, conducting risk and security control and monitoring, performing identity verification, and maintaining records.
• To investigate and process claims and exercise and defend legal claims.
• To comply with law, legal process, and internal policies.

If you submit any personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

We may use information that has been de-identified or aggregated or both for any purpose.

3. Third Party Service Providers

We may employ third party service providers to perform a variety of functions on our behalf. For example, third party service providers may help us administer promotions, analyze data, deliver email, deliver targeted advertisements, determine the geographic location associated with your IP address, and host and improve the functionality of our Website. We may share your information with third party service providers so that they may provide services to us.

4. Information We Share

We may disclose information about you:

• To our affiliates.
• To our service providers, as explained above.
• To other third parties to fulfill the purpose for which you provide it.
• To a buyer or other successor in the event of a sale, merger, divestiture, reorganization, bankruptcy, dissolution, or other similar event of some or all of our business, assets, or stock, including to prospective buyers or other third parties for the purposes of evaluating such a transaction.
• To any other third party and for any other purpose disclosed by us when you provide the information.

We may also use and disclose your information:

• To comply with applicable law, court order, or legal process, including to respond to any government or regulatory request or cooperate with law enforcement.
• Where we believe in good faith that it is necessary to prevent a crime or an injury to ourselves or third parties.
• To enforce or apply our Terms of Use.
• If we believe disclosure is necessary or appropriate to protect the rights, privacy, property, or safety of Booth Bros., our licensors, our affiliates, our customers, you, or others.

We may disclose information that has been aggregated or de-identified or both without restriction.

5. Your Privacy Rights and Choices

Certain states’ data protection laws provide their residents with rights regarding businesses’ use of their personal information (sometimes referred to as “personal data”). Depending on where you live, you may have certain rights to request that we:

• Confirm whether we are processing your personal information and provide access to such personal information and other information about our processing activities;
• Correct inaccuracies in your personal information in certain circumstances;
• Delete your personal information in certain circumstances;
• Provide you with a copy of your personal information in a commonly used electronic format (or provide it in that format to a third party at your direction); or
• Stop selling your personal information or stop processing your information for the purpose of targeted advertising

These rights are subject to exceptions and limitations under applicable laws. We will consider and respond to your requests in accordance with applicable laws. If you choose to exercise your privacy rights or make the above requests, we will not treat you in a discriminatory way, nor will you receive a lesser degree of service from us, except to the extent permissible under applicable laws.

Depending on where you live, you may choose to authorize an agent to make the above requests or exercise your rights. If you use an agent, we will take measures to verify your agent’s authorization to act on your behalf and we may require more information to ensure proper verification of both you and your agent’s identity and authorization.

If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Privacy Policy for more information about your choices and rights with respect to your personal information.

Instructions for submitting requests to access, correct, delete, and port your personal information or appeal a denied request.

You can make relevant requests by contacting us in one of the following ways:

Website – Individual Personal Data Request Form - submit your request(s) using our form on our online form at: https://boothbrosdairy.com/about/?p=Individual-Personal-Data-Request-Form; or

• Call us at 1-800-348-1908

Depending on your request, we may reasonably verify your request by asking you to provide information to confirm your identity. This information may vary depending on your relationship with us. If you contact us through an authorized agent, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will use the information collected through the request process only for verification purposes and to respond to your request.

Please note that we may not be able to respond to your request if we cannot verify your identity, or your agent’s identity and authority to make the request, and confirm the personal information relates to you.

Appeals Procedure: If you are in a jurisdiction that recognizes your ability to appeal a decision we have made in connection with your attempt to assert a right under applicable laws, you may submit a request to appeal through our Website at https://boothbrosdairy.com/about/?p=Individual-Personal-Data-Request-Form

Additional Privacy Choices:
You may opt out of our processing of your personal information for purposes of targeted advertising by following the instructions set out in the subsection below titled “Targeted Advertising and Analytics Cookies.”

Targeted Advertising and Analytics Cookies – As discussed above, we may, and our service providers and other partners may, use automatic information collection technologies to track your activities on our Services and across other websites so that we can serve you advertisements that are tailored to your inferred interests and for website analytics purposes. To do so, we and our service providers and partners may place or recognize a unique cookie on your browser or your unique device identifier (including through the use of web beacons). We and they also may use these technologies, along with information we and they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

For example, we use third party tools on our Website, such as Google Analytics and Google Tag Manager for a number of purposes, including to measure traffic and usage trends on our Website and to deliver you targeted advertisements.

Please see www.google.com/policies/privacy/partners/ for information about how Google may use your information and how you can control the information sent to Google.

If you would like to opt out of our use of cookies and other technologies for purposes of targeted advertising and certain types of data analytics, you can adjust your cookie preferences by clicking on the “Do Not Sell or Share My Personal Information” link located in the footer of the Website. If you would like more information about targeted advertising more generally, or to learn how to opt out of it on the particular device on which you are accessing this Privacy Policy, please visit https://thenai.org/opt-out/  and https://youradchoices.com.

Responding to Do-Not-Track and Global Privacy Controls.  A “do-not-track” signal is a privacy preference feature in some web browsers that tells a website that a user does not want their online activity to be tracked. We currently support Global Privacy Control (GPC) in accordance with applicable laws. GPC is a specification designed to allow internet users to notify businesses of their privacy preferences, such as whether or not they want to have their personal information sold or shared with third parties for targeted advertising. It consists of a setting or extension in the user’s browser or mobile device and acts as a mechanism that our Website can use to honor the user’s privacy settings. If you would like to use GPC, you can download and enable it via a participating browser or browser extension. If your browser or device has enabled GPC, it will override your preferences selected in the privacy settings on this Website.

Email – You can stop receiving promotional email from us at any time by following the instructions provided in the email or by contacting us at the phone number listed above.

Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Services from accessing your location information via your device or browser. Note that some services may not be available if you disable location-based services, and you may experience difficulties using our Services.

6. Children Under the Age of 13

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under the age of 13. If you are under 13, do not use or provide any information on our Services, enter any promotions offered by us, or provide any personal information to us, including your name, address, telephone number, email address or any screen name or user name you may use.

7. Location of Your Information

Your information may be collected, processed, and maintained outside your country of residence (including in the United States and Canada) by our third party service providers or us. Such countries may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your information.

8. Security

We seek to use reasonable organizational, technical, and administrative measures designed to protect personal information within our organization. No transmission via the Internet or storage system can be guaranteed to be fully secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “How To Contact Us” section below.

9. Retention

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

10. Changes to Our Privacy Policy

This Privacy Policy was last updated on the date indicated above. We may update or modify this Privacy Policy from time to time, and any changes will become effective when we post the revised Privacy Policy on our Services. Please review this Privacy Policy periodically to check for any changes.

11. How To Contact Us

If you have any questions or concerns about our Privacy Policy, you can contact us at:

HP Hood LLC| Six Kimball Lane | Lynnfield, MA 01940 USA
Attention: Consumer Affairs
1-800-343-6592
privacy@hphood.com

12. Additional Information Regarding California

If you are a past/present/future employee, agent, subcontractor, consultant or vendor of Hood., please review this California Privacy Notice for Employees, Job Applicants, and Contractors for the CCPA notice applicable to you.

Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Right Act of 2020, together with all implementing regulations (“CCPA”), we are providing the following details regarding the categories of personal information about California residents that we have collected (whether online or offline) or disclosed within the preceding 12 months. We may not collect and/or disclose all of the information listed below from you. What we collect and/or disclose depends on your relationship with us.

1. We collected the categories of personal information (as defined by the CCPA) identified in Section 1 of this Privacy Policy.
   
   We collect this personal information directly from you, automatically when you interact with our Services, emails, or digital advertisements (e.g., via cookies and web beacons), and from other categories of sources, such as social media platforms (e.g., when you contact us using our social media pages), publicly available databases, and joint marketing partners when they share the information with us. Generally, the categories of personal information we collect pursuant to this Privacy Policy are not considered sensitive under applicable law. If we were to collect sensitive personal information (such as if you were to share sensitive information through a comment or inquiry submitted using our Website’s “Contact Us” page), we would not use or disclose sensitive data to infer characteristics about you except as permitted under California law.
2. We use the personal information identified in Section 1 of this Privacy Policy to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives as identified in Section 2.
3. We disclosed the personal information identified in Subsection (a) to our service providers for our operational business purposes identified in Subsection (b).
   
   We also may disclose the personal information identified in Subsection (a) to our affiliates.
4.  Sale and Sharing of Personal Information:  We may disclose or provide access to your personal information to third-party marketing partners, including for purposes of cross-context behavioral advertising. We do not sell or share for cross-context behavioral advertising information about individuals we know are under age 16. In the previous 12 months, we may have sold or shared the categories of personal information listed below with the categories of third parties listed below.

 

5. If you are a California resident, you have certain rights, as outlined in the “Your Privacy Rights and Choices” section above. You may exercise your rights as described in that section.

Notice of Financial Incentives: We may offer discounts, coupons, and similar benefits (each, a “financial incentive”) to customers who sign up to receive our marketing emails. When you participate in a financial incentive, we may collect personal information from you, such as your name, postal address, and email address. You can opt into a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt out of the financial incentive, or our subsequent use of your personal information in connection with a financial incentive, at any time by contacting us at privacy@hphood.com.  In some cases, we may provide additional terms and conditions for a financial incentive, which we will present to you when you sign up. The value of the offer or discount presented to you is reasonably related to the value of your personal information.